Saying that the vast majority spends a considerable amount of time of their day on social media would not be an embellishment. Not in this day and age.
Social media has become a necessary piece of individuals’ lives and everyday schedule. Some are dependent on it so much that the main thing they do when they wake up is to check their social media. *Click-Click*
Here are 10 social media trends that each individual who is active on social media follows (at least once).
Sharing Twitter Posts on Instagram
Sharing screenshots of viral tweets has become one of the craziest social media trends. This trend became popular in 2019 and it isn’t slowing down, and many influencers and people in general at jumping on the bandwagon. And the most amazing thing about this trend is that you don’t always have to come up with the tweets yourself! You can ask permission from the person who initially tweeted and give the credit.
TikTok V/S YouTube
There has been a constant tussle between TikTokers and YouTubers as to which platform is better. TikTok has a format of posting short-videos whereas longer videos can be posted on YouTube. This scuffle further purged when famous YouTuber CarryMinati posted a video Tiktok V/S YouTube: The End where he passed some derogatory and demeaning comments about TikTokers. This video went viral across all social media platforms and got 76M views but was finally taken down by YouTube.
Dalgona Coffee and Quarantine
Dalgona Coffee has been the most searched coffee in Mid-March and April. It went viral in the West but India has been making it for years. It’s basically the plain old Phenti Hui Coffee that we have been making at home for years. It was nothing but just a fancy twist given to our Desi recipe of making coffee and it has become a trend especially during the lockdown period.
IGTV (Instagram TV)
IGTV was introduced in 2018, but initially, it had an identity crisis as to how it is to be used. Should it be used but brands or regular people?! And what is this concept of vertical video but Instagram made changes in its features and look, every brand and even normal people use to post content because we all know video content dominates in today’s era and since then IGTV has become a major social media trend.
The lockdown has brought in some new social media trends like doing Zoom Parties or baking bread and everyone’s homes’ becoming “MasterChef India”. People have been baking because we have to accept that it is a consistently wholesome activity and cookies & brownies make everyone happy. Hence, these quarantine activities have become a huge, huge trend.
The future of Social Media: Not being up to date with current meme is like being out of date with current news. Meme are almost impossible to run away from, they’re shared on Instagram’s explore page, the pop up on twitter feeds and there’s a high chance you will be tagged in a post on Facebook that includes a meme. Meme are funny pictures or videos that go viral momentarily until the next one appears. Sharing memes is a trend that will never go and it is an integral part of Social Media.
Celebrity Ads being replaced by Digital Influencers
Social Media today is dominated by influencers who are paid exorbitant amounts to promote brands. Investing in influencers is much cheaper than running paid ad campaigns, and yet, it delivers good results. And marketers use this strategy and work with multiple smaller influencers instead of one celebrity. So, influencers, as the term suggests influence our lives in many ways. They entertain us. So, influencers are a recent trend.
Have you seen those filters that can add makeup to your face or sunglasses or bunny ears?! Well, Instagram & Snapchat filters are the new social media trends and are here to stay. AR Filters gained popularity in September 2018 when Rihanna’s diamond filter was introduced, which she created to bring attention to her charitable Diamond Ball and since then we’ve been going gaga over these filters.
Food and Travel blogging
A major part of social media is dominated by food and travel blogs. How ‘instagrammable’ your food is or is the interior décor beautiful enough to be documented. So many people look up to social media for food and travel pictures and this trend is at an all-time high.
Video content will dominate
In recent times, video content has become one of the most engaging forms of content and will soon dominate social media and a clear winner over all other types of content. Be it TikTok or YouTube or IGTV, videos are the future.